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Have you noticed how we tend to be drawn in by things that seem to be rare, in demand, and/or exclusive? Especially if the chance to experience them is going to be withdrawn within a short while?
Say hello to the Scarcity Principle.
The Scarcity Principle
"The way to love anything is to realize that it may be lost."
- G. K. Chesterton
Scarcity Principle : Opportunities seem more valuable to us when their availability is limited. (ref : "Influence" by Robert Cialdini)
We are all familiar with this idea. We may not have articulated it to ourselves, but there is no doubt we have all felt the urge to go after something after hearing that it is now in short supply or is exclusive, even if we didn't really want it that much earlier.
And more proof comes from the fact that so many advertisements use it. It works.
New and Exclusive!!
Limited Offer!!
Offer valid till stocks last!!!
We have all seen the slogans. Why is it that we covet something that is "New"?
